Tag Archives: PR

Are You Aiding and Abetting Anyone in the Commission of PR

Posted on January 25, 2013 by

Tweet In legal terms, “aiding and abetting” generally means to somehow assist in the commission of a crime, or to be an accomplice. It involves a plan to commit a crime. In the world of PUBLICITY, aiding and abetting means … Continue reading →

Posted in Marketing and Promotion, Publicity, Social Media | Tagged , , , , | 4 Comments

How to Shine with a Press Release

Posted on February 23, 2012 by

Tweet Today I taught the second in a series of media workshops.  This one was on press releases.  As I explained to the class, if you’re looking for greater exposure for you and your business, it’s important that you become … Continue reading →

Posted in Marketing and Promotion, Media Topics | Tagged , , , | 3 Comments

Herman Cain and the Failed Publicity Campaign

Posted on November 12, 2011 by

Tweet Let’s face it. Not all publicity surrounding you or your business will be good at times. And with social media, the word can quickly spread like wildfire. Republican presidential contender Herman Cain is a good example of how important … Continue reading →

Posted in Marketing and Promotion, Media Topics | Tagged , , | 1 Comment

The Last Minute Press Release

Posted on January 3, 2011 by

Tweet What do you do when you’re asked to be a guest on a local television show because someone else cancelled at the last minute?  They want you to show up at the studio the next day and be prepared to … Continue reading →

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