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	<title>Beverly Mahone Boomer Media Go-To Gal</title>
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	<link>http://beverlymahone.com</link>
	<description>&#34;Your Time to Shine at Midlife&#34;</description>
	<lastBuildDate>Thu, 23 Feb 2012 02:16:21 +0000</lastBuildDate>
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		<title>How to Shine with a Press Release</title>
		<link>http://beverlymahone.com/how-to-shine-with-a-press-release/</link>
		<comments>http://beverlymahone.com/how-to-shine-with-a-press-release/#comments</comments>
		<pubDate>Thu, 23 Feb 2012 02:16:21 +0000</pubDate>
		<dc:creator>beverlym</dc:creator>
				<category><![CDATA[Marketing and Promotion]]></category>
		<category><![CDATA[Media Topics]]></category>
		<category><![CDATA["beverly mahone"]]></category>
		<category><![CDATA[media training]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release tips]]></category>

		<guid isPermaLink="false">http://beverlymahone.com/?p=1936</guid>
		<description><![CDATA[Today I taught the second in a series of media workshops.  This one was on press releases.  As I explained to the class, if you&#8217;re looking for greater exposure for you and your business, it&#8217;s important that you become familiar &#8230; <a class="more-link" href="http://beverlymahone.com/how-to-shine-with-a-press-release/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Join the SistaSense Power Circle Telesummit to Grow Your Business</title>
		<link>http://beverlymahone.com/join-the-sistasense-power-circle-telesummit-to-grow-your-business/</link>
		<comments>http://beverlymahone.com/join-the-sistasense-power-circle-telesummit-to-grow-your-business/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 02:35:55 +0000</pubDate>
		<dc:creator>beverlym</dc:creator>
				<category><![CDATA[BAMedia]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Marketing and Promotion]]></category>
		<category><![CDATA["beverly mahone"]]></category>
		<category><![CDATA["LaShandra Henry" "SistaSense"]]></category>
		<category><![CDATA["women in business"]]></category>

		<guid isPermaLink="false">http://beverlymahone.com/?p=1929</guid>
		<description><![CDATA[You can&#8217;t GROW if you don&#8217;t KNOW! As a media consultant, I am a firm believer that the reason most people fail to make a splash in the world of publicity and exposure is because they don&#8217;t have a clue &#8230; <a class="more-link" href="http://beverlymahone.com/join-the-sistasense-power-circle-telesummit-to-grow-your-business/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Media Interviews Promote YOU Not Your Business</title>
		<link>http://beverlymahone.com/media-interviews-promote-you-not-your-business/</link>
		<comments>http://beverlymahone.com/media-interviews-promote-you-not-your-business/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 18:56:56 +0000</pubDate>
		<dc:creator>beverlym</dc:creator>
				<category><![CDATA[BAMedia]]></category>
		<category><![CDATA[Media Topics]]></category>
		<category><![CDATA["beverly mahone" media tips]]></category>

		<guid isPermaLink="false">http://beverlymahone.com/?p=1925</guid>
		<description><![CDATA[If you are looking at the media to promote your business, you are looking at it all wrong. Interviews tell stories about people. WHO are you? WHAT did you used to do? WHAT are you doing now? WHERE did it &#8230; <a class="more-link" href="http://beverlymahone.com/media-interviews-promote-you-not-your-business/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Is it News 50 Years Later</title>
		<link>http://beverlymahone.com/is-it-news-50-years-later/</link>
		<comments>http://beverlymahone.com/is-it-news-50-years-later/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 20:58:54 +0000</pubDate>
		<dc:creator>beverlym</dc:creator>
				<category><![CDATA[Baby Boomers]]></category>
		<category><![CDATA[Media Topics]]></category>
		<category><![CDATA["Mimi Alford" "Meredith Vieira"]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[NBC]]></category>

		<guid isPermaLink="false">http://beverlymahone.com/?p=1918</guid>
		<description><![CDATA[A new book, due to be released this week, will reveal an extramarital affair involving President John F. Kennedy.  The author, Mimi Alford, now in her late 60s, has reportedly written a tell-all book about her sexual escapades with the former &#8230; <a class="more-link" href="http://beverlymahone.com/is-it-news-50-years-later/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Power of a Sound Bite</title>
		<link>http://beverlymahone.com/the-power-of-a-sound-bite/</link>
		<comments>http://beverlymahone.com/the-power-of-a-sound-bite/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 23:02:13 +0000</pubDate>
		<dc:creator>beverlym</dc:creator>
				<category><![CDATA[Media Topics]]></category>

		<guid isPermaLink="false">http://beverlymahone.com/?p=1914</guid>
		<description><![CDATA[When I worked as a television reporter one of the comments I received most often from people I interviewed was, “Why did you edit what I said?” My response, “Because you said a WHOLE LOT MORE than I had time &#8230; <a class="more-link" href="http://beverlymahone.com/the-power-of-a-sound-bite/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to Get on the News Without Committing Murder</title>
		<link>http://beverlymahone.com/how-to-get-on-the-news-without-committing-murder-2/</link>
		<comments>http://beverlymahone.com/how-to-get-on-the-news-without-committing-murder-2/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 18:55:13 +0000</pubDate>
		<dc:creator>beverlym</dc:creator>
				<category><![CDATA[Baby Boomers]]></category>
		<category><![CDATA[Books I Recommend]]></category>
		<category><![CDATA[Boomer News]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA["baby boomers"]]></category>
		<category><![CDATA["beverly mahone"]]></category>
		<category><![CDATA["How to get on the news without committing murder"]]></category>
		<category><![CDATA["Real Talk with Beverly Mahone"]]></category>
		<category><![CDATA[baby boomer authors]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[media books]]></category>
		<category><![CDATA[media tips]]></category>

		<guid isPermaLink="false">http://beverlymahone.com/?p=1861</guid>
		<description><![CDATA[When you work for someone else, you’re instructed to go with the flow, play nicely in the sandbox, and be a team player. The game plan changes, however, as you move from the comfort and security of the corporate world &#8230; <a class="more-link" href="http://beverlymahone.com/how-to-get-on-the-news-without-committing-murder-2/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://beverlymahone.com/how-to-get-on-the-news-without-committing-murder-2/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How Martin Luther King Jr Changed Media Coverage</title>
		<link>http://beverlymahone.com/how-martin-luther-king-jr-changed-media-coverage/</link>
		<comments>http://beverlymahone.com/how-martin-luther-king-jr-changed-media-coverage/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 20:46:58 +0000</pubDate>
		<dc:creator>beverlym</dc:creator>
				<category><![CDATA[Media Topics]]></category>
		<category><![CDATA["beverly mahone"]]></category>
		<category><![CDATA["How Martim Luther King Jr Changed Media Coverage"]]></category>
		<category><![CDATA[media]]></category>

		<guid isPermaLink="false">http://beverlymahone.com/?p=1847</guid>
		<description><![CDATA[Prior to the Montgomery bus boycott in 1955, the media paid very little attention to the abuse lodged against blacks in the South. It wasn&#8217;t until a young minister named Martin Luther King Jr, as President of the Montgomery Improvement &#8230; <a class="more-link" href="http://beverlymahone.com/how-martin-luther-king-jr-changed-media-coverage/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://beverlymahone.com/how-martin-luther-king-jr-changed-media-coverage/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>You Don&#8217;t Need Media Interviews for Media Attention</title>
		<link>http://beverlymahone.com/you-dont-need-media-interviews-for-media-attention/</link>
		<comments>http://beverlymahone.com/you-dont-need-media-interviews-for-media-attention/#comments</comments>
		<pubDate>Sun, 08 Jan 2012 02:55:00 +0000</pubDate>
		<dc:creator>beverlym</dc:creator>
				<category><![CDATA[Media Topics]]></category>
		<category><![CDATA["beverly mahone"]]></category>
		<category><![CDATA[media tips]]></category>
		<category><![CDATA[media training]]></category>
		<category><![CDATA[media workshops]]></category>
		<category><![CDATA[NC media workshops]]></category>

		<guid isPermaLink="false">http://beverlymahone.com/?p=1842</guid>
		<description><![CDATA[Not long ago, someone told me they weren&#8217;t interested in being interviewed by the media so they didn&#8217;t see the point of attending any media-related worskhops. As hard as it is for me to believe, it is TRUE&#8212;not everyone is &#8230; <a class="more-link" href="http://beverlymahone.com/you-dont-need-media-interviews-for-media-attention/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://beverlymahone.com/you-dont-need-media-interviews-for-media-attention/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Getting Your Message Across With a PSA</title>
		<link>http://beverlymahone.com/getting-your-message-across-with-a-psa/</link>
		<comments>http://beverlymahone.com/getting-your-message-across-with-a-psa/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 03:24:22 +0000</pubDate>
		<dc:creator>beverlym</dc:creator>
				<category><![CDATA[BAMedia]]></category>
		<category><![CDATA[Marketing and Promotion]]></category>
		<category><![CDATA[Media Topics]]></category>
		<category><![CDATA["beverly mahone"]]></category>
		<category><![CDATA["public service announcements"]]></category>
		<category><![CDATA[media blogs]]></category>
		<category><![CDATA[media training]]></category>

		<guid isPermaLink="false">http://beverlymahone.com/?p=1839</guid>
		<description><![CDATA[What is a PSA?  A PSA is short for Public Service Announcement, which is a free, non-commercial, non-denominational, non-political message that can be used to focus public attention on a specific issue of concern on behalf of government agencies or non-profit &#8230; <a class="more-link" href="http://beverlymahone.com/getting-your-message-across-with-a-psa/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Paying for Media Exposure</title>
		<link>http://beverlymahone.com/paying-for-media-exposure/</link>
		<comments>http://beverlymahone.com/paying-for-media-exposure/#comments</comments>
		<pubDate>Thu, 29 Dec 2011 02:58:42 +0000</pubDate>
		<dc:creator>beverlym</dc:creator>
				<category><![CDATA[Marketing and Promotion]]></category>
		<category><![CDATA[Media Topics]]></category>
		<category><![CDATA["beverly mahone"]]></category>
		<category><![CDATA["paying for media exposure"]]></category>
		<category><![CDATA[media tips]]></category>
		<category><![CDATA[rdio interviews]]></category>

		<guid isPermaLink="false">http://beverlymahone.com/?p=1798</guid>
		<description><![CDATA[This ad came to me recently in an email: TELL THOUSAND&#8217;S OF LISTENERS ABOUT WHAT YOU DO! BE ON THE AIR FOR AN AIR TIME 15 MINUTE SEGMENT FOR ONLY $125! SEGMENTS CAN BE BOOKED FOR A LATER DATE! TIME &#8230; <a class="more-link" href="http://beverlymahone.com/paying-for-media-exposure/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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