Category Archives: Marketing and Promotion

Press Release Mistakes You Must Avoid

Tweet When writing a press release, your first goal should be to have someone actually read it—not just the headline—but the ENTIRE release. Here are some mistakes to avoid to having a newsroom editor hit the delete button: 1) Don’t … Continue reading

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Is Your Press Release Newsworthy

Tweet When I worked in radio and television news, i was always surprised at the type of press releases that would be submitted. Grand Opening of New Pizza Place  Learn How to Lose the Weight You Want for a New … Continue reading

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How to Self Promote to Grow Your Business Seminar

Tweet How to Self Promote to Grow Your Business Topic: Marketing and Sales Tuesday, October 08, 2013 6:45 PM to 9:00 PM   Wake Tech Small Business Center Western Wake Campus 3434 Kildaire Farm Road Cary, NC Learn some of … Continue reading

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The Importance of Video Testimonials

Your video testimonials can be serious or fun but, most importantly, they should come across as genuine and not fake. Hiring someone to give you a testimonial doesn’t go over as well as getting comments from people who already know, like, and trust you. Continue reading

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Is Black Dick for Hire Clever Advertising?

Tweet Recently on my Facebook page I posted this headline from a REAL press release:  Black Dick for Hire/Private Eye: Black private investigator emerges from the shadows to provide investigative consulting to discerning clientele. I wanted to know what my friends … Continue reading

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