Social network use among Internet users 50 years old and older has nearly doubled to 42 percent over the past year. In fact, in the U.S. alone there are nearly 16 million people 55 and older using Facebook.
According to US News and World Report online, social networking site use among Internet users age 65 and older has grown 150 percent over the past two years, from 13 percent in April 2009 to 33 percent in May 2011
For a multi-tasking baby boomer woman, the Internet is not a toy—it’s a tool. Websites that customize information to our needs, recommends relevant products or offers expert advice will win us over. Some marketers falsely assume that women over 50 are not tech savvy. News flash—we are, more than you probably know.
We’re going to prove it on Saturday, November 3 during the Fourth Annual All BOOMER Womens’ Social Media Summit.