Monthly Archives: January 2012

How to Get on the News Without Committing Murder

Posted on January 19, 2012 by

Tweet When you work for someone else, you’re instructed to go with the flow, play nicely in the sandbox, and be a team player. The game plan changes, however, as you move from the comfort and security of the corporate … Continue reading →

Posted in Baby Boomers, Books I Recommend, Boomer News, Social Media | Tagged , , , , , , , | 1 Comment

How Martin Luther King Jr Changed Media Coverage

Posted on January 16, 2012 by

Tweet Prior to the Montgomery bus boycott in 1955, the media paid very little attention to the abuse lodged against blacks in the South. It wasn’t until a young minister named Martin Luther King Jr, as President of the Montgomery … Continue reading →

Posted in Media Topics | Tagged , , | 1 Comment

You Don’t Need Media Interviews for Media Attention

Posted on January 8, 2012 by

Tweet Not long ago, someone told me they weren’t interested in being interviewed by the media so they didn’t see the point of attending any media-related worskhops. As hard as it is for me to believe, it is TRUE—not everyone … Continue reading →

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Getting Your Message Across With a PSA

Posted on January 3, 2012 by

Tweet What is a PSA?  A PSA is short for Public Service Announcement, which is a free, non-commercial, non-denominational, non-political message that can be used to focus public attention on a specific issue of concern on behalf of government agencies or … Continue reading →

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