Monthly Archives: January 2011

10 Things To Never Say To a Reporter

Posted on January 28, 2011 by

Tweet   Guest Post by:  Gregg McLachlan After two decades in the media business, I’ve heard organizations, nonprofits and businesses ask many questions or make comments that irk reporters. For this list, I’ve omitted the ridiculous, “Oh, our event starts … Continue reading →

Posted in Media Topics | Tagged , , , | 5 Comments

What Not To Do When a Reporter Calls

Posted on January 28, 2011 by

Tweet Just about everyone would love an oportunity to have their time to shine in front of the media.  A few minutes of quality air time can result in tremendous exposure for you and your product or business. If you want to … Continue reading →

Posted in Media Topics, Uncategorized | Tagged , , , | 1 Comment

Preparing for a Successful Interview

Posted on January 25, 2011 by

Tweet You’ve just received the call you’ve been hoping for.  You’re about to be interviewed on a local talk show.  Here are some tips to help you prepare for a successful interview: Clarify your communication objective(s). Determine how the interview … Continue reading →

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The Last Minute Press Release

Posted on January 3, 2011 by

Tweet What do you do when you’re asked to be a guest on a local television show because someone else cancelled at the last minute?  They want you to show up at the studio the next day and be prepared to … Continue reading →

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